Catching Up With Baker Tom’s

We recently caught up with Baker Tom’s in Pool to find out how they are faring in these unusual times.

Like many businesses across Cornwall last four months has been difficult for them, with concerns for their staff, customers, and their shops. However, we are pleased to hear that the Enterprise Small Grant they received back in June of 2019 has, alongside their team’s innovative approach, helped them rise to the challenge of lock-down.

The main aim of this grant was to enable them to purchase equipment in order speed up their baking and packing processes, alongside improving overall efficiency. Twelve months ago no-one could have envisaged a global pandemic or the vital support this investment would bring.

Kate Gough, from Baker Tom’s Brand Team told us, “This grant funding has helped us keep valuable members of our team in jobs, as well as increasing our customer reach throughout the lock-down period.”

So, what of the future? Kate is very positive about the lessons learnt,“Baker Tom’s will continue to run the business as we have over the last few months, with the safety of our staff and customers being at the forefront of our minds. Our shops have procedures in place to support vulnerable customers. Our mobile van and provision of “bread boxes” will continue, with the content changing fortnightly to offer something for everyone.”

As a team, Bakers Tom’s focused on coming up with creative solutions to keep the business going and getting bread out to customers, especially those who were self-isolating. Their first endeavour centred around their bread van, visiting small communities that didn’t have a large shop selling bread.  This was closely followed by increasing the scope of their online shop, which sold “bread boxes” to customers throughout Cornwall. Both ventures turned out to be a fantastic success.

Adapting to a post-lock-down world has been crucial for the team, especially embracing online business. Kate added, “We soon realised that many of our customers now prefer to shop online, or to pick up fresh bread, cakes, and pastries from our mobile van rather than venture to one of our shops. The demand for fresh bread delivered to your door, the very next day, has been tremendous”.